Message from CEO

Jin Kagawa Representative Director, President and CEO Jin Kagawa Representative Director, President and CEO

Continuing to be a pioneering company in linking people and society through the provision of correct information

Jin Kagawa
Representative Director, President and CEO

Everything we do is done to enable appropriate decision-making

2019 marked a significant milestone for our company, as the 20th anniversary of us launching our “Affiliate Marketing”, pay-per-performance advertising. Looking back over the past 20 years, I feel that affiliate marketing has not only become more widely known, but also expanded and grown into an advertising model chosen by many clients.

Today, we live in a world where anyone can transmit information easily and casually, and there is a real feeling that the barriers to entry the affiliate advertising market have been lowered. In view of this, I am confident that the reason why ValueCommerce’s “Affiliate Marketing” has been able to enjoy the support of so many clients is that we have maintained our stance of conveying correct information to users, who are consumers, in order to support appropriate decision-making in their consumer activities through e-commerce.

Enhancing our capabilities along two axes: customer attraction and sales promotion

The important thing for making appropriate decisions is to have correct information. Through our IT platform, ValueCommerce contributes to increasing GMV (Gross Merchandise Value), by offering marketing support to advertisers and monetization support to media operators and at the same time efficiently delivering correct information to users.

To construct a positive cycle incorporating advertisers, media operators and users—sellers and buyers—, it is essential not only to provide correct information, but also to enhance our solutions for both customer attraction and sales promotion. We acquired all shares in Dynatech Inc. in September 2019 and B-SLASH Corporation in January 2020, making them consolidated subsidiaries of ValueCommerce. By linking the existing business operations of these two companies with our know-how, we will seek to expand and enhance our range of services along the two axes of customer attraction and sales promotion.

Becoming one of the best performance marketing companies that represents Japan

As marketing methods and user needs continue to diversify, and the business environment continues to change, I would like Value Commerce to continue to grow into one of the best performance marketing companies that represents Japan by efficiently delivering correct information to society and consistently providing added value. We understand that the support of our stakeholders is essential in order for our company to grow.

We hope that we can count on your continued support and guidance.

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