Our History

1996 March Establishes Transpacific Inc., predecessor to ValueCommerce
1999 November Renames ValueCommerce Co., Ltd
Develops proprietary e-commerce marketing program and launches performance-based Internet Ad distribution service
2005 April Yahoo Japan Corporation (currently Z Holdings Corporation) acquires 49.71% stake in the Company by Tender Offer Bid, making the Company an equity-method affiliate of Yahoo Japan Corporation
July Starts to provide “Affiliate Marketing” for Yahoo!Shopping
2006 July Lists on the Mothers Section of the Tokyo Stock Exchange
November Starts to provide “Storematch”, pay-per-click advertising, for stores in Yahoo!Shopping, online mall operated by Yahoo Japan Corporation
2007 November Acquires 20.3% shares of Web-based services provider JP21, Inc., making it an equity method affiliate (Sold all shares the Company own to JP21 on September 2018)
2011 January Acquires master patent for iTrack, an e-commerce transaction system that tracks user activity
2012 March Introduces Executive Officer System
October Acquisition of the Company’s treasury shares boosts Yahoo Japan Corporation (currently Z Holdings Corporation)’s holding of voting rights above 50%, making the Company a consolidated subsidiary of Yahoo Japan Corporation (currently Z Holdings Corporation) and SoftBank Group Corp.
November Transfers from the Mothers Section to the First Section of the Tokyo Stock Exchange
2013 February Expands access of its online shopping mall service with loyalty program site, “Value Point Club”, to “Affiliate Marketing” members
2014 January Jin Kagawa becomes President and CEO; kicks off new management regime comprised of executives who are expert in advertising distribution technologies
September Renews corporate logo and identity
October Starts to provide “ADPRESSO”, a pay-per-performance Internet Ad distribution service for smartphones (Closed the service on September 2017)
December Starts to provide “Gift Smart”, a social gifting service that enables users to easily send gifts via SNS or online (Closed the service on April 2017)
2015 April Agrees to launch Inbound CLS (card-linked-offer) with MasterCard. (End contract with Master Card on October 2016 )
November Starts to provide “ADALAS”, a story-form app install Ad distributing platform (Closed the service on November 2016)
Starts to provide “PAS+(PASTAS)”, digital loyalty card service (Service transferred on October 2017)
December Acquires all shares in DIGIMIHO Co., Ltd, develops CRM business, making it a consolidated subsidiary
Starts to provide “R∞”, the marketing automation service (Closed the service on March 2018)
2016 March Makes the transition to a Company with Audit and Supervisory Committee from a Company with the Audit & Supervisory Board
August Relocates head office to Minami-Aoyama, Minato-ku, Tokyo.
September Starts to provide “STORE’s R∞ (Store’s R-eight)”, CRM tool for stores in Yahoo!Shopping, online mall operated by Yahoo Japan Corporation
2017 October Starts to provide tracking system using statistical device-recognition technology in “Affiliate Marketing”(Closed the system on September 2021)
2018 January Mission changed to “Building Together”
March Starts to provide “Report by Browser App” for advertisers and the media operators in “Affiliate Marketing”
November Starts to provide “iPush,” a free new function for advertisers that provides a function to display content such as coupons that improve conversion after customer attraction in “Affiliate Marketing”
2019 June Starts to provide “MyLinkBox,” a new function for media operators in “Affiliate Marketing”
September Acquires all shares in Dynatec inc., a leader in online reservation systems dedicated to official sites of hotels and inns, making it a consolidated subsidiary
2020 January Acquires all shares in B-SLASH Corporation, provides necessary solutions for EC operation solutions for EC operation, making it a consolidated subsidiary.
July Merger of B-SLASH Corporation
2021 May Relocates head office to Kioicho, Chiyoda-ku, Tokyo
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