ValueCommerce Holds In-Person Matching Opportunity for Influencers and Brands
— Approx. 40 Influencers and Six Brands Participate in an Event Held to Communicate Highly Detailed Information —
ValueCommerce Co., Ltd. (Head office: Minato-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa), which operates the Castbook influencer matching platform, held the Castbook Cosme Event: The Spring Edit on Thursday, April 9, 2026 with the goal of creating in-person points of contact between influencers and brands. Approx. 40 influencers and six brands participated in the event. The event was an opportunity for in-person matching, which has greater benefits than online matching, and it provided influencers and the brands with an opportunity to increase their understanding of each other by talking face-to-face.
Background
The use of influencer marketing is increasingly widespread, but issues have surfaced for companies. These issues include companies not being able to meet influencers who are suitable for them and the difficulty of determining the trustworthiness of potential partners. Additionally, an issue that influencers face is that there are few opportunities to meet brands aligned with their values and communication styles. This has made it difficult to achieve optimal matches.
Further, product detail webpages and text-based information on conventional internet-focused platforms often fail to fully communicate the thoughts of the company and the background behind the brand, resulting in situations where the depth of the content shared varies.
Against this background, Castbook planned this event to increase influencers and brands understanding of each other by creating in-person points of contact in addition to the online matching services it provides every day.
Overview and features of the event
ValueCommerce invited micro-influencers registered to Castbook with high engagement and middle influencers with wider reach to the event. The company created traffic lines in the venue to enable them to talk face-to-face with people at each brand’s booth.
This enabled the influencers to gain a deeper understanding of each brand. They learned information that is difficult to communicate online, such as information about the background behind the development of individual products and the philosophy of each brand, in addition to learning information about product features and being able to formulate an impression of products after trying them out. It is expected that this will result in influencers communicating information via stories about their own personal experiences, rather than simply introducing the products.
The event also enabled brands to learn about the personalities and values of the influencers, which cannot be measured using only numerical data. This has enabled the brands to build relationships with partners that are highly aligned with them.
The event featured a photo booth, and influencers interacted energetically, engaging in the sort of bidirectional communication that is unique to in-person events.
Outlook
While ValueCommerce supports influencer marketing mainly on the internet, it also understands the importance of the value provided by face-to-face communication.
Moving forward, ValueCommerce will continue to create opportunities for influencers and brands to increase their understanding of each other by leveraging the characteristics of both online and offline communication.
Photos from the event
About Castbook
Castbook is a matching service that connects high-class influencers and companies. Applying certain screening standards in the registration process, Castbook has built a network of mainly high-quality micro-influencers. With a unique system and a uniquely designed service, it provides wide-ranging support for activities from the casting of influencers to the creation of advertising posts in line with the budget and purpose of the individual corporate client.
https://castbook.jp/
About ValueCommerce Co., Ltd.
ValueCommerce supports customer attraction and sales promotion activities based on technology and data and digital transformation (DX) in the commerce and travel industries. The company provides a variety of marketing solutions to support the growth of the businesses of advertisers and partner companies. Furthermore, through booking engines for lodging and travel businesses, ValueCommerce contributes to the advancement of the DX of the travel industry by enhancing reservation management and direct sales activities.
With advanced technology and a wealth of data, ValueCommerce is working to realize a sustainable future in which businesses, consumers, and society co-create value.
For media inquiries, please contact
Public Relations, ValueCommerce Co., Ltd.
Inquiry form: https://www.valuecommerce.co.jp/en/contact/vc/