VALUE COMMERCE

ValueCommerce Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa), a company proposing narrative marketing,* will be exhibiting at eCommerce Fair Tokyo 2026 at Tokyo Big Sight on Thursday, February 26 and Friday, February 27.

As AI search tools and social media are used widely, the number of opportunities to understand and evaluate products and services through third-party content such as reviews and comparative articles, rather than through information distributed by manufacturers and vendors, is increasing. Amid this trend, a new point of competition in e-commerce that is emerging is the methods for generating third-party voices and turning them into trust.

ValueCommerce’s services produce narrative marketing. They design how third parties to communicate the reasons why consumers should trust and choose your products, which leads to sales.

* Narrative marketing: A new approach to advertising in which ads are transformed into stories co-created with fans. The messages communicated by consumers based on their own experiences resonate with other consumers, developing trust and inspiring action.

Triggering buzz: Influencer posts advertise products or services (Castbook)
Developing trust: Word of mouth generated by general users (monicam)
Encouraging decision-making: Comparative and review content on the media communicates the appeal of products (ValueCommerce Affiliate)

In this approach, third-party stories systematically enable consumers to discover, understand, and select products and services, which generates sales even in the era of AI search tools.

At eCommerce Fair Tokyo 2026, ValueCommerce will display a detailed diagram of this approach and examples demonstrating how sales are generated using third-party voices.

Referral Service
・『Affiliate Marketing』　A highly trusted affiliate marketing service with a strong track record—performance-based advertising that pays for results.
https://www.valuecommerce.ne.jp/ecsite/
・『Castbook』　A matching service that connects social media influencers and companies.
https://media.castbook.jp/
・『monicam』　A service that generates high-quality reviews on social media and review platforms, driving purchase intent and connecting brands’ products with consumers.
https://corp.monicam.jp/

Details of ValueCommerce’s exhibition booth
Event: eCommerce Fair Tokyo 2026 (the 19th eCommerce Fair Tokyo)
Dates and hours: February 26-27, 2026 (Thursday and Friday), from 10:00 a.m. to 5:00 p.m.
Venue: East 7 Hall, Tokyo Big Sight
Access: https://www.bigsight.jp/visitor/access/
Admission fee: Free
Organizer: Informa Markets Japan Co., Ltd.
Official website: https://www.ecfair.jp/
(Booth Number: H-16)
Visitors to the event are asked to register on the website at:
https://www.ecfair.jp/visitortop/

About ValueCommerce Co., Ltd.
ValueCommerce supports customer attraction and sales promotion activities based on technology and data and digital transformation (DX) in the commerce and travel industries. The company provides a variety of marketing solutions to support the growth of the businesses of advertisers and partner companies. Furthermore, through booking engines for lodging and travel businesses, ValueCommerce contributes to the advancement of the DX of the travel industry by enhancing reservation management and direct sales activities.
With advanced technology and a wealth of data, ValueCommerce is working to realize a sustainable future in which businesses, consumers, and society co-create value.

For media inquiries, please contact
Public Relations, ValueCommerce Co., Ltd.
Inquiry form: https://www.valuecommerce.co.jp/en/contact/vc/