VALUE COMMERCE

ValueCommerce Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa) has commenced the provision of Reward Demand-Side Platform (DSP), a new affiliated marketing solution leveraging purchasing data and member bases. The solution addresses issues faced by both commerce media and advertisers, including the balancing of advertising revenue and GMV growth for the former and the increase in CPA and the difficulty of approaching highly motivated users for the latter. It also supports the expansion of contact points for purchases and the maximization of LTV. Test marketing for the solution will begin in stages starting in January 2026.

Background:
The Internet advertising market has exposed the following structural issues as it continues to expand.
(1) Reduced acquisition efficiency due to the increase in CPA in targeted advertising
(2) Sluggish acquisition of high-LTV customers due to limitations of the existing CRM and insufficient pathways to reach highly motivated individuals outside the Company’s direct contact points
In contrast, retailers and e-commerce (“EC”) operators are converting their own media into advertising media, that is, they are participating in commerce media-ization. They must secure advertising revenue without sacrificing the EC business that is their mainstay business, and they must also reinforce their points of contact with customers, that is, their apps and member base.
ValueCommerce developed Reward DSP as an affiliated marketing platform that solves issues faced by both advertisers and media, considering that rewarded advertisements are highly aligned with commerce media. The solution emphasizes verification through actual operation, and its design requires that it be rolled out in stages. To verify the value that will be offered, test marketing will begin for its own services in January 2026.

Overview of Reward DSP
Reward DSP is a pay-for-performance DSP that places advertisements on the virtual point-earning activity solution Point site Creator, aggregates users coming from multiple member organizations and retailer sites and ensures optimal advertisement delivery (patented).*
* Japanese Patent No. 6824077 (Title of invention: Composite advertisement article generation and delivery technology)

You can reach demographics with a high sense of purpose that have been hard to reach by utilizing first-party data including purchase data and search behavior. In addition, if points are given as rewards according to user behavior, it will increase decision-making just before purchase and allow you to measure return on investment based on ROAS/CPA.

Offered value for media (commerce media)
1. Balancing advertising revenue and GMV growth
By giving users points, rewarded advertisements prompt users to revisit your EC site and make new purchases. Thus, you can secure advertising revenue while reducing opportunity loss due to external traffic. By directly allotting advertising revenue to a source of points, you can implement CRM measures without incurring additional costs.
2. Expansion of points of contact with customers and enhancement of FSP functions
If points can be acquired even through processes other than purchases, it will increase the frequency of the use of an app, creating points of constant contact. This can enhance functions as a frequent shopper program (FSP).

Provision of value for advertisers
1. Scale and reach through aggregation
The solution realizes scale and reach for highly motivated users by bundling member organizations and retailer websites whose scale is limited when alone. Contextual targeting using first-party data creates points of contact with category-specific demographics and those on the verge of purchases.
2. High-quality delivery based on a closed network
Delivery is conducted through a closed network of members including members of other companies’ services. Therefore, you can approach consumer and loyal user demographics that are not particularly oriented toward point accumulation. This allows you to upgrade LTV as well as improve CPA for a short time.

Outlook
Based on the network and knowledge of operation cultivated in the affiliate advertising business, ValueCommerce will enhance platform functions in the rewarded advertising field. ValueCommerce aims to balance the maximization of the value of commerce media and the creation of new investment opportunities for advertisers to establish a sustainable reward-centered EC ecosystem.

About ValueCommerce Co., Ltd.
ValueCommerce supports customer attraction and sales promotion activities based on technology and data and digital transformation (DX) in the commerce and travel industries. The company provides a variety of marketing solutions to support the growth of the businesses of advertisers and partner companies. Furthermore, through booking engines for lodging and travel businesses, ValueCommerce contributes to the advancement of the DX of the travel industry by enhancing reservation management and direct sales activities.
With advanced technology and a wealth of data, ValueCommerce is working to realize a sustainable future in which businesses, consumers, and society co-create value.
https://www.valuecommerce.co.jp/en/

For media inquiries, please contact
Public Relations, ValueCommerce Co., Ltd.
Inquiry form: https://www.valuecommerce.co.jp/en/contact/vc/