ValueCommerce Signs Basic Business Tie-up Agreement with TOUCH GROUP Which Has Strengths in the Overseas Influencer Sector
— Enhancing Marketing Support Activities in Japan’s Inbound Tourist Market through monicam, Castbook, and BUZMA —
ValueCommerce Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa; hereinafter “ValueCommerce”) signed a basic business tie-up agreement with TOUCH GROUP Co., Ltd. (Head Office: Shinagawa-ku, Tokyo; Representative Director: Shiori Harada; hereinafter “TOUCH GROUP”) on Monday, December 8, 2025. TOUCH GROUP has a strong network in the overseas influencer sector.
Through this tie-up, two companies will enhance advertiser support services in Japan’s inbound tourist market centered on three services offered by ValueCommerce, monicam, Castbook, and BUZMA.
Inbound tourism market
The international tourist spend during their stay in Japan reached 8.1257 trillion yen in fiscal 2024.*1 In 2025 specifically, it is estimated that the number of tourists visiting Japan will surpass the level before the pandemic, and it is expected that the market will continue to expand.*2 To more certainly seize opportunities for growth, ValueCommerce has decided to reinforce its cooperation with TOUCH GROUP, which is very familiar with the inbound tourism market.
Objective of the business partnership
The tie-up authorizes TOUCH GROUP to be the exclusive sales representative in China for monicam and Castbook which are provided by ValueCommerce. Additionally, when advertisers hire Chinese influencers via BUZMA, influencers are to be limited to influencers managed by TOUCH GROUP.
The companies will cooperate to build a support system using the expertise in influencer marketing support activities that ValueCommerce has accumulated in Japan combined with the network in the Chinese influencer sector that TOUCH GROUP boasts as its strength. In this way, ValueCommerce and TOUCH GROUP will further enhance marketing activities in the inbound tourism market involving Chinese visitors in Japan to contribute to the expansion of all advertisers’ sales.
Source
*1: Consumption Trend Survey in Inbound Tourists: Overview of Survey Results (Finalized Results) for the Year 2024 released on March 31, 2025 (Japan Tourism Agency)
https://www.mlit.go.jp/kankocho/content/001856155.pdf （Japanese only）
*2: Number of visitors in Japan data from the Japan National Tourism Organization (JNTO) (figure in December 2024 and estimated figure for the year)
https://www.jnto.go.jp/news/_files/20250115_1615.pdf
About TOUCH GROUP Co., Ltd.
A marketing firm based in Japan and China that is engaged in multi-channel network (MCN) business and the provision of support to clients wishing to enter the Japanese market from China and the Chinese market from Japan.
Business outline: Inbound tourism business, global market entry support business (social media account administration service in China, production of videos for social media for China, KOL marketing), and multi-channel network (MCN) business
https://touchtv.jp/
About ValueCommerce Co., Ltd.
ValueCommerce supports customer attraction and sales promotion activities based on technology and data and digital transformation (DX) in the commerce and travel industries. The company provides a variety of marketing solutions to support the growth of the businesses of advertisers and partner companies. Furthermore, through booking engines for lodging and travel businesses, ValueCommerce contributes to the advancement of the DX of the travel industry by enhancing reservation management and direct sales activities.
With advanced technology and a wealth of data, ValueCommerce is working to realize a sustainable future in which businesses, consumers, and society co-create value.
https://www.valuecommerce.co.jp/en/
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Public Relations, ValueCommerce Co., Ltd.
Inquiry form: https://www.valuecommerce.co.jp/en/contact/vc/