VALUE COMMERCE

ValueCommerce Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa) will hold a free online seminar to present the latest examples in combined influencer and affiliate marketing on Thursday, November 27, 2025.

Now, social media-based marketing has become commonplace. Many businesses are facing the challenge of prompting their fans to purchase products. Businesses are trying to increase brand awareness by posting on social media and communicating with followers. However, many companies are having difficulty designing the process for converting fans’ interest into actual purchases.
In this environment, affiliate marketing based on influencers is drawing attention as a new marketing technique that can prompt fans to make purchases while taking advantage of a relationship of trust that they have.
During this seminar, Mr. Masato Hidaka from eBay Japan G.K. will talk about example initiatives in affiliate marketing on social media that have been implemented on Qoo10, their online marketplace, during the past approximately one year.

2025 Seminar: Example Implementations of Combined Influencer and Affiliate Marketing That Led to Results
The Direction of Influencer Marketing After a Year of Trial and Error on Qoo10
November 27, 2025 (Thu) 4:00 p.m.–5:00 p.m.
Webinar | Free of charge

The company experienced a trial-and-error process in the initial stages of its efforts to achieve results. For example, it had to establish a point of contact with customers that was different from the conventional affiliate programs used for websites. This seminar will introduce example initiatives and share specific findings, including information about the following:
• How to understand users’ behaviors, which change before and after purchases
• Specific examples of trial-and-error processes that have been implemented
• How to effectively conduct fan marketing by connecting fans with brands through influencers
• Future prospects

Tomohiko Tsuchiya from ValueCommerce will also speak at the seminar.
Tsuchiya will explain points regarding the utilization of influencers to achieve results that are not merely the dissemination of information based on his thorough knowledge of influencer marketing and experience in starting up services such as monicam and Castbook.

Seminar participants will learn about the structural difference between marketing activities on social media and website affiliate marketing, the importance of analyzing user behavior before and after purchases, and specific ways of thinking for the implementation of fan marketing activities.
During the seminar, practical clues that people in charge of marketing or sales promotion activities will find useful in future marketing activities on social media will be provided.

The seminar will help you if:
• You want to know about cutting-edge influencer marketing
• Your social media-based sales promotion activities are resulting in sluggish growth
• You want to learn about effective ways to design and analyze influencer marketing activities
• You want to adopt a fan-based marketing strategy in the future.

What you will learn during the seminar
• The structural difference between marketing activities on social media and website affiliate marketing activities
• The importance of analyzing user behavior before and after purchases
• A way of thinking to achieve results from influencer marketing activities
• Practical knowledge about fan marketing

Outline of the seminar
Title: 2025 Seminar: Example Implementations of Combined Influencer and Affiliate Marketing That Led to Results
— The Direction of Influencer Marketing Following a Year of Trial and Error —
Date: November 27, 2025 (Thu ) 4:00 p.m.–5:00 p.m.
Format: Webinar on Zoom (online)
Speakers:
• eBay Japan G.K.
　Strategy Marketing Division Affiliate Marketing Team
　Mr. Masato Hidaka, Head of Affiliate Marketing

• ValueCommerce Co., Ltd.
　Media Success Department, Solution Development Division
　Tomohiko Tsuchiya, Direction Team Producer
Participation fee: Free
People eligible to participate in the seminar:
• People in charge of marketing or sales promotion activities at operating companies
• Affiliates/influencers
Please note that people from companies other than ValueCommerce in the same industry are not permitted to participate.
Capacity: 100 applicants (ValueCommerce will stop accepting applications when the capacity is reached.)
Please note that this seminar will be delivered in Japanese only. Interpretation/translation is not available.

About ValueCommerce Co., Ltd.
ValueCommerce supports customer attraction and sales promotion activities based on technology and data and digital transformation (DX) in the commerce and travel industries. The company provides a variety of marketing solutions to support the growth of the businesses of advertisers and partner companies. Furthermore, through booking engines for lodging and travel businesses, ValueCommerce contributes to the advancement of the DX of the travel industry by enhancing reservation management and direct sales activities.
With advanced technology and a wealth of data, ValueCommerce is working to realize a sustainable future in which businesses, consumers, and society co-create value.
https://www.valuecommerce.co.jp/en/　

For media inquiries, please contact
Public Relations, ValueCommerce Co., Ltd.
Inquiry form: https://www.valuecommerce.co.jp/en/contact/vc/