VALUE COMMERCE

ValueCommerce Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa) named a corporate brand “Dynatech” on Monday, September 1, 2025, and the names of its services and logo have also been redesigned with the goals of promoting the evolution of the travel tech business and clarifying the value of its offerings on the market.

Background and Objective
Dynatech and ValueCommerce merged on April 1, 2025. Dynatech has been contributing to the lodging industry throughout the 37 years since its establishment and it is widely recognized. The logo and service names reflect our desire to develop the Dynatech brand as ValueCommerce’s travel tech business and create new value through the development of innovative solutions.

Wishes conveyed by the new logo
The “D” of Dynatech represents a play icon with the meaning of moving forward and overcoming challenges.
With the launch of the new brand, we strive to overcome challenges using innovative technologies and ideas instead of merely fulfilling the requests of customers.

Service brands have also been redesigned
Previously, the names of the services provided were Direct In S4 and Dynalution. These are an internet booking engine and a property management system, respectively, and the meanings of their names were different. The names have been refreshed to add a sense of unity so that the people in the lodging industry can easily recall these services.
Each of the names of these services has “DYNA” in it to indicate that it is a service provided by Dynatech. Leveraging comprehensive solutions including a lineup of services that will be newly developed in the future, we will propose value to customers.

■ DYNA IBE, an internet booking engine
DYNA IBE is a combination of DYNA and IBE, an acronym for internet booking engine.

■ DYNA PMS, a property management system
DYNA PMS is a combination of DYNA and PMS, an acronym for property management system.

Future developments
The launch of the brand is a part of our initiative to flexibly adapt to the rapidly changing business environment of the lodging industry, including the demand generated by inbound tourists, and to solidify our trust-based relationships with partner companies.
More than ever, we will seek to build a system to identify true challenges and propose optimal solutions we provide in-house to contribute to the continued development of accommodation facilities while empathetically addressing the problems and concerns that accommodation providers have.
We will strive to be the leader in the travel tech domain by accelerating the resolution of social issues in the travel and lodging industries.

* For the time being, you may see both the old and new names of services on our website, handouts and other materials. Your kind understanding is appreciated. Our service offerings and plans will not change.

■ Overview of services
DYNA IBE, an internet booking engine
DYNA IBE has one of the largest shares of the Japanese market. It is the newest version of an internet booking engine, and it has been introduced at a total of 8,300 facilities.*3 (Initial cost: 0 yen; monthly fee: 7,500 yen or more)
In addition to our metasearch integration which makes it possible for your company’s website plan to be automatically shown in hotel ads on the Google and Yahoo search engine webpages, using ValueCommerce solutions helps accommodation providers independently attract more customers. Its simple operability means that as few as two steps are necessary to complete a reservation and its many different features supporting reservations help accommodation providers increase the reservation completion rate on their websites. By utilizing members-only points and coupons, you can also expect to acquire repeat customers.
https://www.dyn.co.jp/service/ibe/
*3: Cumulative number of internet booking engines introduced as of August 2025

About DYNA PMS
DYNA PMS is a hotel management system (PMS) that has been provided to lodging facilities for over 30 years and is currently in use by about 450 facilities across Japan.
In addition to managing reservations, guest stays, detailed customer data, and sales, the system offers extensive compatibility with external solutions that support greater efficiency and labor savings, such as revenue management systems and self-check-in devices. The system also includes POS and banquet systems, enabling its use not only at lodging-focused hotels but also at city hotels, resorts, and travel lodges. It offers support for facility operations with year-round 24-hour maintenance and customer service.
https://www.dyn.co.jp/service/pms/

About ValueCommerce Co., Ltd.
ValueCommerce provides total solutions that help to attract customers and promote sales for EC sites, supporting e-commerce business operators in maximizing their revenues. In April 2025, it merged with Dynatech Co., Ltd., a company providing solutions for lodging facilities. ValueCommerce aims to become the top travel tech company by combining its strength in marketing expertise with technological development capabilities in AI, Web3, and more.
We will remain a partner that addresses your problems in the lodging industry, increases customer attraction and maximizes your profitability together with you.
https://www.valuecommerce.co.jp/en/

For any media inquiries, please contact us at
ValueCommerce Co., Ltd., Public Relations
https://www.valuecommerce.co.jp/en/contact/vc/