VALUE COMMERCE

ValueCommerce Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa) has acquired all of the stock of BUZMA Inc., a company that operates the BUZMA subscription-based influencer matching platform from CULTURE STUDIO TOKYO, Inc., its representative director and other shareholders. ValueCommerce will begin to operate BUZMA in March 2025.*
Combining this with ValueCommerce’s existing services such as VLINK and Castbook, ValueCommerce will have one of the largest pools of influencers in Japan. This combination of existing services and BUZMA will increase synergy to enable companies to expand their recognition and distribution.Outline of the service
BUZMA is one of Japan’s largest influencer matching platforms connecting companies, facilities and stores with influencers. Influencers registered with BUZMA have many followers on their social media accounts and many of these influencers are excellent and highly skilled in the dissemination of information. Companies and stores invite influencers to share the attractions of their businesses through interviews, enabling them to gain more customers via social media and increase the number of followers on their social media accounts. Using BUZMA helps solve many different problems faced mainly by small- and medium-sized business operators and facilities and stores engaging in local businesses.

Characteristics of BUZMA
Client
• Facilities and stores can organize events such as new product tasting parties and overnight stays and send invitations to about 10,000 partner influencers on BUZMA’s platform. • The customer attraction service is outstandingly cost-efficient because it is possible to invite numerous influencers at a fixed cost and save facilities and stores the trouble of having to pay to the influencers. • The influencer ranking feature enables users to instantaneously obtain data on an influencer’s influence and track record, making it possible to identify the most suitable individual. • The scout feature can identify the influencer who meets the given requirements and send an invitation.
Influencer
• Based on a variety of data points, including data about areas, genres and adoption rates, the uniquely developed AI algorithm can, on the app’s top page, display updated data about spots with high matching potential every day.
• BUZMA enables influencers to send proposals regarding conditions for interviews to stores. URL of the service website: https://buzma.jp/influencers Significance of the provision of BUZMA as a ValueCommerce service With an established track record in the marketing solutions business, ValueCommerce can introduce excellent e-commerce websites and marketing campaigns to influencers registered with BUZMA. ValueCommerce’s social marketing services include CastBook, a direction-based influencer matching service, monicam, a word-of-mouth service, VLINK which supports influencers’ activities, and ValueCommerce Affiliate, which also helps users use social media. They provide influencers with more opportunities for activities.

Outlook
Since the methods that consumers use to obtain information when making decisions are shifting from search engines to social media today, marketing methods that involve social media is essential for communicating the attractiveness of the products and services of companies, stores and facilities. By using ValueCommerce’s clean platform and inviting registered influencers that meet a high standard to participate in their activities, the registered companies are able to maximize the effects of their marketing activities via BUZMA, which is a safe subscription-based marketing method mainly for small- and medium-sized companies.

Notes
*ValueCreate will begin operating the service in or after March 2025.

About ValueCommerce Co., Ltd.
ValueCommerce has strong business pillars including the attraction of customers to e-commerce sites via affiliate services, social commerce, retail media and travel techs and sales promotion via pay-per-click advertising at online malls together with e-commerce site operation tools. The company provides total solutions from the attraction of customers to their retention and helps e-commerce business operators maximize their profits. https://www.valuecommerce.co.jp/en/

About BUZMA Inc.
Company name: BUZMA Inc.
Location: 1-14-30 Jingumae, Shibuya-ku, Tokyo
Representative: Katsuki Tanaka, representative director
Capital stock: 1,000,000 yen
Established: January 17, 2024
Business outline: BUZMA, a SaaS business supporting local stores’ public relations activities
Shareholders: CULTURE STUDIO TOKYO, Inc., Katsuki Tanaka, etc.

For media inquiries, please contact Public Relations, ValueCommerce Co., Ltd.
E-mail： press@valuecommerce.co.jp