Certified as a Communication Division Technology Partner, Supporting Technology Through the Introduction of LY Corporation’s Advertising Products and API-related Services
ValueCommerce Co., Ltd.* (Head office: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa) was certified as a Communication Division Technology Partner in FY 2025 as part of the partner of LY Corporation offered by LY Corporation (Head office: Chiyoda-ku, Tokyo; President and Representative Director: Takeshi Idezawa). This program certifies partners specialized in the introduction and support of marketing solutions.
*ValueCommerce Co., Ltd. merged with Dynatech Co., Ltd. on April 1, 2025. Dynatech provided solutions for lodging facilities related to this certification.
About the Partner of LY Corporation
Partner of LY Corporation is a program to certify advertising agencies and service developers in the categories of “Sales Partner,” “Technology Partner,” and “Network Partner,” introduced to more actively promote the resolution of marketing and CX issues utilizing LINE and Yahoo! JAPAN.
*Certification is provided in Sales Partner (Certified Partners, Store Promotion Partner, Ads Operation Badge, Ads Policy Badge), Technology Partner, (Communication Division, Advertising Division, Sales Promotion Division, LINE MINIAPP Division) Network Partner (LINE Network Partner, Yahoo! JAPAN Ads Network Partner), and Adtech Partner (Certified Measurement Partner).
About Technology Partner
ValueCommerce was named a certified Technology Partner for 2025, a partner who provides technical support for users in deploying marketing solutions and API-related services, primarily LINE Official Account, LINE Ads, LINE, and LINE MINIAPP.
In the Communication Division—a category in which ValueCommerce was certified—partners are evaluated and certified based on criteria such as flexibility to share specifications of tools that link with LY Corporation as requested, skills and resources to adapt to changes in LY Corporation’s service specifications, and abilities to maintain required technical specifications. Partners who outperform others are recognized and certified as Premier or Advanced Partners. In addition, partners who have achieved performance that exceeds a certain level are awarded various solution certification badges.
What ValueCommerce Aims to Achieve as a Technology Partner
The certified D-Lipeat is a solution enhancing digital transformation and direct reservations for lodging facilities.
By linking and utilizing LINE with customer information in Dynalution, a hotel management system (PMS), ValueCommerce optimized customer communication to match the customer journey (before, during, and after the trip).
By making reservation confirmation and check-in more efficient through LINE, this service helps promote the digital transformation of front desk operations and encourages repeat customers.
Having received this certification, ValueCommerce will continue to utilize LINE’s API-related services as it contributes to the growth of the market and promotes the digital transformation of the hotel industry.
Introduced on the LINE for Business Technology Partner Page
Both D-Lipeat and Dynalution were introduced by LINE for Business, operated by LY Corporation (https://www.lycbiz.com/jp/partner/technology/line/). Please check it out.
ValueCommerce Co., Ltd. introduction page
https://www.lycbiz.com/jp/partner/technology/line/valuecommerce/
Service outline
About D-Lipeat
D-Lipeat is a solution that improves the direct reservation experience by linking and utilizing LINE with customer information in Dynalution, a hotel management system (PMS), optimizing customer communication to match the customer journey (before, during, and after the trip), making front desk operations more efficient, and encouraging repeat customers.
https://www.dyn.co.jp/d-lipeat/
About Dynalution
Dynalution is a hotel management system (PMS) that has been provided to lodging facilities for over 30 years and is currently in use by about 450 facilities across Japan.
In addition to managing reservations, guest stays, detailed customer data, and sales, the system offers extensive compatibility with external solutions that support greater efficiency and labor savings, such as revenue management systems and self-check-in devices. The system also includes POS and banquet systems, enabling its use not only at lodging-focused hotels but also at city hotels, resorts, and travel lodges. It offers support for facility operations with year-round 24-hour maintenance and customer service.
https://www.dyn.co.jp/product/dynalution/
Company profile
About ValueCommerce
ValueCommerce provides total solutions that help to attract customers and promote sales for EC sites, supporting e-commerce business operators in maximizing their revenues. In April 2025, it merged with Dynatech Co., Ltd., a company providing solutions for lodging facilities. ValueCommerce aims to become the top travel tech company by combining its strength in marketing expertise with technological development capabilities in AI, Web3, and more.
ValueCommerce is an LY Corporation Group company and will continue to provide services utilizing Group synergies while striving to be of service to the hotel industry.
https://www.valuecommerce.co.jp/en/