VALUE COMMERCE

In March 2025, ValueCommerce Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa) and VAIABLE, Inc. (Head office: Toshima-ku, Tokyo; Representative Director, President and CEO Kugatsu Sadamitsu) launched a proof-of-concept trial for generative AI to support the creation of PR articles for social media.
This project combines VAIABLE’s advanced generative AI technology with ValueCommerce’s marketing expertise, aiming to support the creation of optimal articles for social media posters, followers, and EC sites. This will improve the quality of PR articles and reduce the workload on posters, enabling more effective marketing.

Use of Generative AI in Social Media Marketing
Social media marketing is increasingly becoming an important method for deepening connections between companies/brands and consumers. However, creating effective PR articles requires a combination of writing skills, an understanding of the brand concept, and elements that engage readers, making it no easy task for posters. Followers also tend to lose interest in incoherent content or overly promotional posts. EC sites also seek articles that convey brand value appropriately while being naturally accepted by readers to maximize the impact of social media posts.

Features of VAIABLE’s Generative AI Technology
This proof-of-concept trial supports the creation of quality PR articles for social media that match the brand by combining ValueCommerce’s social media marketing expertise and VAIABLE’s technology. Post data and writing style from past posts are analyzed to create articles that maintain consistency while naturally reflecting the poster’s personality and style.

Details of the Proof-of-Concept Trial
This proof-of-concept trial will verify whether generative AI can support the creation of PR articles for ValueCommerce’s own social media accounts, in cooperation with ValueCommerce Affiliate EC sites. Some of the text used on product pages was also provided to VAIABLE by ValueCommerce.

• Generative AI analyzes the poster’s characteristics and current trends, and automatically creates article proposals that attract follower interest
• Text is adjusted based on the brand and reflects the intent of the EC site
• Articles made using generative AI are posted on social media and engagement and follower reaction is analyzed
• Poster feedback is utilized to optimize article generation

In this project, generative AI is not used solely as a simple writing tool. Instead, the project verifies whether the technology can support the co-creation of valuable content for posters, followers, and EC sites.

Instagram account used for posting: COLEMOA’s “Tokyo Odekake Solokatsu Cafe”
https://www.instagram.com/colemoa_jp/

[Expected results]
The following results are expected through this proof-of-concept trial:

• Reduced workload for posters: High-quality PR articles in a short amount of time through AI support
• Improved follower engagement: Improved follower connections through an increase in natural, interesting content
• Increased ROI for advertisers: Brand message will be conveyed effectively

It is expected that the digital transformation of social media marketing will be accelerated, and new opportunities will be discovered for AI use in corporate digital strategies.

[Outlook]
Based on the results of the proof-of-concept trial, ValueCommerce will expand the potential for marketing using generative AI and create a future of social media marketing that connects company, poster, and consumer in more valuable ways.

About ValueCommerce Co., Ltd.
ValueCommerce has two strong axes: “Customer attraction” to EC websites through affiliate marketing (performance marketing) and “sales promotion” through pay-per-click advertisement within the digital mall and EC site management tools. We are a performance-based marketing company that provides total solutions from “customer attraction” to “sales promotion”, helping Ecommerce businesses maximize their profits.
https://www.valuecommerce.co.jp/en/

About VAIABLE, Inc.

VAIABLE leverages advanced expertise in artificial intelligence and extensive experience across a wide range of AI-driven businesses to deliver both proprietary AI-powered services and strategic consulting. Our consulting spans diverse sectors—including advertising, creative industries, finance, retail and distribution, and intellectual property management. Beyond simply implementing AI, VAIABLE is committed to helping clients maximize the value derived from AI, ensuring that AI adoption translates into sustainable business impact.
https://vaiable.jp

＜For any media inquiries, please contact us at＞
ValueCommerce Co., Ltd., Public Relations
https://www.valuecommerce.co.jp/en/contact/vc/