ValueCommerce Absorbs BUZMA Inc. – Expanding Value for EC Sites by Strengthening Influencer Marketing Capabilities
On Tuesday, July 1, 2025, ValueCommerce Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa) announced s that it has merged with BUZMA Inc. (Head office: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Kei Nakamori), a company that operates a subscription-based influencer matching platform.
Utilizing BUZMA’s expertise and network, ValueCommerce aims to create valuable mechanisms for EC sites, media partners, and influencers and accelerate narrative marketing, a strategy that fosters empathy and co-creation with fans.
【Merits of the Merger】
ValueCommerce has provided affiliate advertising and other performance-based marketing solutions to a wide range of EC sites, including e-commerce businesses.
Meanwhile, BUZMA has built one of Japan’s largest influencer matching platforms, with particular strength in social media promotions for small, medium, and local businesses.
One of BUZMA’s strengths in the growing influencer marketing industry lies in its focus on matching carefully selected, high-quality influencers. Its screening system evaluates factors such as follower count and past posts, making it well-suited to the needs of quality-focused companies and local stores.
【Vision】
With this merger, the customer bases, technology, and data of both companies will be merged together, allowing for flexible and effective promotional support that meets the needs of EC sites.
By organically combining the different marketing methods of ValueCommerce’s travel tech business and BUZMA’s influencers, the newly combined company will produce new value through narrative marketing communication that goes beyond the bounds of conventional marketing.
URL of the BUZMA service website https://buzma.jp/influencers
Details of the organizational restructuring
Merger type: ValueCommerce will be the surviving company, with BUZMA Inc. being absorbed
Effective date of merger: July 1, 2025
Overview of ValueCommerce (Surviving Company)
Company name: ValueCommerce Co., Ltd.
Address: 21F Kioi Tower, Tokyo Garden Terrace Kioicho, 1-3 Kioicho, Chiyoda-ku, Tokyo
Capital: 1,728,260,000 yen
Overview of BUZMA (Absorbed Company)
Company name: BUZMA Inc.
Address: 21F Kioi Tower, Tokyo Garden Terrace Kioicho, 1-3 Kioicho, Chiyoda-ku, Tokyo
Capital: 1,000,000 yen
＜For any media inquiries, please contact us at＞
ValueCommerce Co., Ltd., Public Relations
E-mail: press@valuecommerce.co.jp