ValueCommerce Co., Ltd. (Head office: Minato-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa; hereinafter, “ValueCommerce”) announces its decision to acquire all shares in B-SLASH Corporation (due to be established on January 14, 2020; head office: Minato-ku, Tokyo; Representative Director and President: Yoshimasa Kasuya; hereinafter “B-SLASH”), a spinoff to be created through an incorporation-type demerger of Commerce21 Corporation (hereinafter, “Commerce21”), which is a consolidated subsidiary of Yahoo Japan Corporation (hereinafter, “Yahoo”). As a result of this acquisition, B-SLASH will become a subsidiary of ValueCommerce.
Since its establishment, Commerce21 has engaged in the development of EC systems, and the building and operation of EC sites. After the demerger, B-SLASH will inherit Commerce21’s app market business operations. By acquiring B-SLASH as a subsidiary, ValueCommerce will enter the app market business for Yahoo! Shopping stores. By doing so, ValueCommerce will consolidate functions for the development and sale of products and services for Yahoo! Shopping store operators. It will also aim to contribute further to expanding merchandise volume for Yahoo! Shopping stores by increasing the efficiency of its sales activities, through the sharing of its sales network for selling to those stores—in which ValueCommerce is already collaborating with Yahoo—with B-SLASH.
In its efforts to contribute to increasing merchandise volume for EC business operators, ValueCommerce has continuously provided services such as its Affiliate affiliated marketing service, and other services for Yahoo! Shopping stores. Through its acquisition of B-SLASH as a new subsidiary, ValueCommerce will aim to further strengthen its strategic alliances with important EC platforms such as Yahoo! Shopping, which continues to display strong growth, and PayPay Mall, which is expected to exhibit growth in the future; and contribute to the growth and energization of the EC market itself, which is essential to ValueCommerce’s business.
Moving forward, ValueCommerce will continue to adapt flexibly to business conditions, in order to provide powerful business support for advertisers and publishers (media partners).
About B-SLASH Corporation
B-SLASH provides the B-Space service for Yahoo! Shopping store owners, which aims to improve operating efficiency and increase sales turnover. The company contributes to the growth and development of EC business by solving issues through the power of its products.
ValueCommerce offers solutions to the two key issues faced by EC business operators—attracting and maintaining customers—and proposes solutions to issues in the marketing field utilizing its affiliate network, which is one of the largest in Japan.