ValueCommerce Co., Ltd.(Head office: Minato-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa; hereinafter, “ValueCommerce”) announces that DIGIMIHO Co., Ltd(Head Office: Chiyoda-ku, Tokyo; Representative Director: Motohisa Kaku, hereinafter, “Digimiho”) has become a consolidated subsidiary of ValueCommerce. With this acquisition, ValueCommerce starts to provide Digimiho’s customer relationship management system, R∞*. Also, Yahoo JAPAN Corporation (Head Office: Minato-ku, Tokyo, Japan, Representative Director and President: Manabu Miyasaka, hereinafter “Yahoo! JAPAN”) plans to introduce R∞ to Yahoo! Shopping, an online mall operated by Yahoo! JAPAN, so that it helps stores on Yahoo! Shopping for marketing.
The recent growth in the number of online stores requires online store owners to approach customers with the information which more encourages purchases and helps to build customer relationships. R∞, the CRM system, analyzes a customer’s purchasing and behavioral data such as on online stores and distribute the personalized information to each customer at appropriate timing. It helps the online store owners to retain customers by sending the information to encourage the online store visitors who click away or shop less to revisit the online store and shop more.
Furthermore, ValueCommerce plans to develop R∞’s new tool for online customer service based on its data analysis. The online customer service is to offer real-time analysis based on the behavioral data of the customer on the online store and displays the personalized information, which stimulates a customer’s interest, like coupons.
-What ValueCommerce offers after the acquisition-
1: Affiliate marketing service, which ValueCommerce has been offering, attracts internet users by websites and blogs that introduce the products and the service.
2: Retention service, which R∞ offers, retains customers by sending the information to encourage the online store visitors who click away or shop less to revisit the online store and shop more.
3: Online customer service, which is to be developed, offers real-time analysis based on the behavioral data of the customer on the online store and displays the personalized information, which stimulates a customer’s interest, like coupons.
ValueCommerce offers marketing automation service that encourages purchases from potential and existing customers and manages customer relationship after this acquisition.
Also, R∞ is able to manage the customer information across all the sales channels including not only online stores or stores on the online malls, but also brick-and-mortar stores.
ValueCommerce continues to support omnichannel marketing including O2O strategies(sending customers from online to offline) for online store owners, and owners of the service with the customer base.
*R∞ is read, “R eight.”