Press Release

ValueCommerce starts Distribution of Recommendation Ads to Yahoo! Japan Shopping for Smartphones – Effective Ad Distribution According to Usage Situation –

ValueCommerce Co., Ltd.

ValueCommerce Co., Ltd. (head office: Minato-ku, Tokyo; Representative Director, President and CEO: Yoichi Iizuka; hereinafter, “ValueCommerce”) announced today that it has commenced distribution of recommendation ads to Yahoo! Japan Shopping for smartphones.

This service automatically distributes ads to users in response to the results of analyzing data such as browsing and purchasing history on Yahoo! Japan Shopping. It ensures advertising matched with the usage situation in the ad section of Yahoo! Japan Shopping for smartphones. This paves the way for more effective and efficient ad distribution tailored to users’ needs.

It is released for Yahoo! Japan Shopping for smartphones, but ValueCommerce plans to provide the ad distribution service for Yahoo! Japan Shopping for PC. ValueCommerce aims to provide ad distributing service supporting multiple devices.

ValueCommerce will continue to strengthen cooperation and collaboration with Yahoo Japan Corporation in an effort to develop the business of the two companies and to provide higher-quality marketing for advertisers.

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