Press Release

Yahoo! JAPAN Starts “Yahoo! Point-up Mall” in Collaboration with ValueCommerce —Earn Yahoo! Points by Using Outside Affiliated Websites!—

ValueCommerce Co., Ltd.

Yahoo Japan Corporation (Yahoo! JAPAN) today announced the launch of  “Yahoo! Point-up Mall”, in collaboration with ValueCommerce Co., Ltd. (ValueCommerce)

“Yahoo! Point-up Mall” is a service in which Yahoo! Card and Yahoo! Premium members will be able to earn Yahoo! Points by making a reservation or purchasing a product from an ecommerce website carried on “Yahoo! Point-up Mall”.

The ecommerce websites participating in “Yahoo! Point-up Mall” are sponsored sites that utilize the affiliate system of ValueCommerce. About 100 companies will be participating when the service starts. Participating websites include Apple Store, Stylife, MUJI Internet shop and other shopping and travel websites. More ecommerce websites will be taking part in the future.

The initiative is a part of efforts to partner with affiliated websites for the benefit of both parties, which Yahoo! JAPAN has been pursuing since last year. We will continue offering our customers services incorporating even greater value and convenience.

“Yahoo! Point-up Mall”

[ Yahoo! JAPAN ]

Yahoo! JAPAN is a comprehensive portal site, operated by Yahoo Japan Corporation (Market: First Section of the Tokyo Stock Exchange/JASDAQ, Stock code: 4689, Headquarters: Minato-ku, Tokyo, Date founded: January 31, 1996, President and CEO: Masahiro Inoue). It serves approximately 48.46 million unique customers per month (*) with user access of 1.92billion page views per day. It provides a vast array of services, such as search, content, communities, commerce, and mobile access.

(*) Based on data from Nielsen//NetRatings “NetView AMS” from December 2008 indicating that the viewing rate from home or offices.

[ ValueCommerce ]

ValueCommerce Co., Ltd. (Listed on Tokyo Stock Exchange Mothers Market, Code No: 2491, Headquartered in Minato-ku, Tokyo, Founded on March 12th, 1996. Chairman & CEO: Brian Nelson), is distributing online advertisements and providing consulting services for companies conducting e-business. ValueCommerce provides a powerful performance-based affiliate marketing platform with 684,000 screened media sites (affiliate partners) (As of January 31, 2009)

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