Press Release

ValueCommerce to Reduce the Minimum Compensation Payment Threshold to 1,000 yen, and to Pay Bank Transfer Fees

ValueCommerce Co., Ltd.

ValueCommerce Co., Ltd. (Headquarters: Minato-ku, Tokyo, Tokyo Stock Exchange Mothers Stock Code: 2491, Chairman & CEO: Brian Nelson, ValueCommerce) is pleased to announce that on May 21, 2008 it decided to reduce the minimum compensation payment threshold to affiliate partners registered in the ValueCommerce Affiliate Program to 1,000 yen, from the previous 5,000 yen. The new minimum payment rule will begin to apply to compensation determined at the end of April 2008, which will be paid in mid-June. At the same time, ValueCommerce will begin to pay bank charges for the transfer of compensation payments. The charges have previously been paid by affiliate partners.

“This is the most important of the requests that we received from our partners at the ValueCommerce EXPO 2007 in autumn of last year. I am very glad to make this announcement today,” wrote ValueCommerce Chairman & CEO Brian Nelson in an open letter to affiliate partners. “I hope our partners will be satisfied with the services of ValueCommerce and will be encouraged to make greater use of them. To that end, we are considering further initiatives for the benefit of our partners.”

With the changes, many affiliate partners will be eligible to receive compensation for the first time. ValueCommerce requests that they double check the registration of their bank accounts for payments. The effects of the changes on management, including the increase in costs, have already been incorporated in the budget for the current fiscal year.

Changes in rules for payment of compensation to affiliate partners:

Minimum payment: 5,000 yen → 1,000 yen (for each registered website)
If compensation is less than 1,000 yen, it will be carried over to the next month.

Bank transfer fees: Paid by affiliate partners → Paid by ValueCommerce
(Prior to the changes, ValueCommerce had paid bank transfer fees only for The Japan Net Bank.)

Application of new payment rules:
The rule will begin to apply to compensation determined at the end of April 2008. The first payment will be in mid-June 2008.

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