Press Release

ValueCommerce Partners with Live Ads to Offer Its Web Service to the Live!Ads Affiliate Program Focusing on Blog Parts and Widgets

ValueCommerce Co., Ltd.

ValueCommerce Co., Ltd. (Headquarters: Minato-ku, Tokyo, Tokyo Stock Exchange Mothers Stock Code: 2491, Chairman & CEO: Brian Nelson, ValueCommerce) is pleased to announce that it signed a business partnership with Live Ads Inc. (Headquarters: Yodogawa-ku, Osaka, President and Representative Director: Shinnosuke Tara, Live Ads) on March 5, 2008. Under the partnership, ValueCommerce will offer the ValueCommerce Web Service to Live! Ads beta version (, an affiliate program focusing on blog parts and widgets launched on the same day by Live Ads.

Operated at, Live!Ads is an affiliate program providing blog parts and widgets characterized with significantly simplified usability to achieve a high conversion rate, branding effect, viral effect and design appeal. The program seeks to offer great convenience and proven performance to all media sites run by bloggers, affiliate partners and enterprises.

In Phase 1, the two companies will plan and produce blog parts for e-commerce sites that participate in ValueCommerce’s program on the basis of product information available through the ValueCommerce Web Service and offer them as unique affiliate ads to partners registered with Live!Ads.

In Phase 2, they will set up a system for offering profits to general creators and invite the general public to submit their created blog parts and desktop widgets. They will successively embark on a comprehensive consulting service that covers everything ranging from planning and production of blog parts and widgets to operation of affiliate sites, while also dealing with video ads.

ValueCommerce will offer the ValueCommerce Web Service to different types of business operators, including leading blog service providers, rewards point program operators, application service providers offering mobile site creation services and operators of unique affiliate programs such as Live!Ads. The aim will be to enlarge the affiliate network, placing the ValueCommerce Web Service at the heart of product information and payment.

In the meantime, Live Ads will maximize profitability by providing affiliate partners with widgets featuring a high level of functionality, convenience and design appeal developed for e-commerce sites selected on the basis of its own criteria, rather than with the impartial perspective of a platform operator, from among those taking part in the ValueCommerce Web Service.

Blog parts and widgets provided by Live!Ads

Image of Live!Ads

Live!Ads blog parts and widgets can be freely positioned and used according to the design of the blogs run by affiliate partners. For instance, they can be incorporated into the side bar, placed below a blog article and embedded into the text.

[ Live Ads Inc. ]

Live Ads Inc. (Headquarters: Yodogawa-ku, Osaka, President and Representative Director: Shinnosuke Tara) chiefly operates an affiliate program focused on blog parts and widgets. It will seek to combine creative artworks with the advertising business to pioneer hitherto unexplored business fields.

Live!Ads affiliate program

[ ValueCommerce ]

ValueCommerce Co., Ltd. (Listed on Tokyo Stock Exchange Mothers Market, Code No: 2491, Headquartered in Minato-ku, Tokyo, Founded on March 12th, 1996. Chairman & CEO: Brian Nelson), is distributing online advertisements and providing consulting services for companies conducting e-business.

[ ValueCommerce Affiliate Program ]

ValueCommerce provides a powerful performance-based affiliate marketing platform with over 1,600 screened EC sites (advertisers) and 563,000 screened media sites (affiliate partners) (As of February 29, 2008)

[ ValueCommerce Web Service ]

The ValueCommerce Web Service works as an interface allowing e-commerce sites and their affiliate partners to exchange product information with each other. It consists of a product database, in which e-commerce sites register products, and a product search application programming interface (API). In the product database system, ValueCommerce adds advertisement codes to product information provided by e-commerce sites and then retains the information as a database. As of February 29, 2008, the database held information on 21.60 million products offered by 113 e-commerce sites. Affiliate partners can either receive product information collectively in a predetermined procedure or directly search the product database using the search API. Search results are provided in extensible markup language (XML) format.

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