Press Release

ValueCommerce Forms Capital Tie-Up with JP21 Makes JP21 an Equity Method Affiliate with Share Acquisition

ValueCommerce Co., Ltd.

ValueCommerce Co., Ltd. (Headquarters: Minato-ku, Tokyo, Stock Code: 2491 on TSE Mothers, Chairman & CEO: Brian Nelson) is pleased to announce that it is forming a capital tie-up with JP21, inc. (Headquarters: Mishima, Shizuoka, Representative Director: Koichi Sugimoto) through the acquisition of shares effective November 14, 2007.

JP21 runs a key media partner site participating in the affiliate marketing service provided by ValueCommerce. To further strengthen its relationship with JP21, ValueCommerce will take up new shares issued by JP21 in a private placement to raise its capital, and will make JP21 an equity method company with the acquisition of shares from existing shareholders. ValueCommerce’s shareholding after the acquisition will be 20.3%.

[ JP21, inc. ]
JP21, inc. (Headquarters: Mishima, Shizuoka, Date of Incorporation: July, 14, 1999, Representative Director: Kocihi Sugimoto) operates a comparison site for financial products, and also provides other media and consulting services.

[ ValueCommerce ]
ValueCommerce Co., Ltd. (Listed on Tokyo Stock Exchange Mothers Market, Code No: 2491, Headquartered in Minato-ku, Tokyo, Founded on March 12th, 1996. Chairman & CEO: Brian Nelson), is distributing online advertisements and providing consulting services for companies conducting e-business.

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