Press Release

Yahoo! JAPAN and ValueCommerce began offering auction affiliate services on August 2nd, 2006

ValueCommerce Co., Ltd.

Yahoo! Auction Affiliate is a new marketing tool that rewards website owners and blog site owners for promoting items sold by both commercial shops and individuals. By choosing affiliate options, the seller can advertise the items they are selling. Whenever sales are generated, commission is paid to the owner of the web site or blog site that the ad is on.

Banners will be automatically updated and displayed based on each user’s wish list. Anyone with basic knowledge of HTML can use this tool and once it’s set up, there is no need to add/replace new products for sale.

These newly added services of Yahoo! Auction, one of the largest Ecommerce programs in Japan, as well as the “Consumer Generated Media”(CGM) driven marketing, will drive the traffic to auction sites.

[ Yahoo! JAPAN ]
Yahoo! JAPAN, run by Yahoo Japan Corporation (Market: 1st section of TSE. Stock code: 4689. Minato-ku, Tokyo Founded: Jan. 31st, 1996 CEO: Masahiro Inoue), is a internet portal with approximately 44.8 million unique users* per month and 1,240 million page views per day, providing services in the areas of search, online contents/communities, e-commerce and mobiles. Yahoo!’s global internet network provides services in 25 countries and regions including the US, South American countries, Canada, Europe and Asian countries.

* Based on the information published in Nielsen//NetRatings “NetView AMS JP” in June 2006, stating home audience rate as 84.1% and office audience rate as 89.1%, number of internet users from home or office was calculated to be approximately 51,730,000 (NetRatings Japan “Basic Research in Internet “)

[ ValueCommerce ]
ValueCommerce Co., Ltd. (Listed on Tokyo Stock Exchange Mothers Market, Code No: 2491, Headquartered in Minato-ku, Tokyo, Founded on March 12th, 1996. President & CEO: Brian Nelson), is distributing online advertisements and providing consulting services for companies conducting e-business

[ValueCommerce Affiliate Program ]
ValueCommerce provides a powerful performance-based affiliate marketing platform with 1,631 screened EC sites (advertisers) and 169,470 screened media sites (affiliate partners) *1 It one of Japan’s largest network which delivers over 600 million advertisements per day and reaches up to 42% of the Japanese Internet population. *2

*1 Data provided by ValueCommerce. Number of EC sites as of April 2006 and Partner sites as of May 2006.
*2 Nielsen/NetRatings “Advertisement Distribution data” (Banner Track Custom) March 2006

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