Press Release

ValueCommerce launches content matching ad distribution service “Matchsmart” Yahoo! JAPAN’s content analysis technology in Japanese enables distribution of contextually relevant advertisements

ValueCommerce Co., Ltd.

ValueCommerce Co., Ltd. (Headquarters: Minato-ku, Tokyo, CEO: Brian Nelson) announced on August 31st the release of its new service called “Matchsmart”, CPC auction based content match advertising service. Yahoo! JAPAN (Headquarters: Minato-ku, Tokyo, CEO: Masahiro Inoue) is providing the technology that analyzes contents in Japanese language.

Yahoo! Japan’s content analysis technology in Japanese allows advertisers to show their ads on highly qualified websites that attract their target audience. This also allows website owners to ensure the highest paying ads with the minimum advertising fee of 3,000 yen.

ValueCommerce screens each ad and evaluates the level of quality before placing them on Matchsmart sites and divides them into “sub networks” based on the volume of page-views and content. This will allow advertisers to select contextually relevant ads more easily. “Sub Networks” are segmented according to page-views and content. In addition, they are also fairly priced. CPC percentages vary depending on the type of “Sub network” in which the ad is shown.

Matchsmart provides website owners with the flexibility to customize the look and feel of the ads, select listing banners of fixed sizes, create banners of any size, and have in-line text ads or take XML feeds. It’s a user friendly system for both advertisers and website owners, where they can view and manage all actions, including bidding status and ads that are being displayed online in real time.

[ Yahoo! JAPAN ]
Yahoo! JAPAN, run by Yahoo Japan Corporation (Market: 1st section of TSE. Code No: 4689. Minato-ku, Tokyo Founded: Jan. 31st, 1996 CEO: Masahiro Inoue), is an internet portal with approximately 44.8 million unique users* per month and 1,240 million page views per day, providing services in the areas of search, online contents/communities, e-commerce and mobiles. Yahoo!’s global internet network provides services in 25 countries and regions including the US, South American countries, Canada, Europe and Asian countries.

* Based on the information published in Nielsen//NetRatings “NetView AMS JP” in June 2006, stating home audience rate as 86.5% and office audience rate as 88.5%, number of internet users from home or office was calculated to be approximately 51,730,000 (NetRatings Japan “Basic Research in Internet “)

[ ValueCommerce ]
ValueCommerce Co., Ltd. (Listed on Tokyo Stock Exchange Mothers Market, Code No: 2491, Headquartered in Minato-ku, Tokyo, Founded on March 12th, 1996. President & CEO: Brian Nelson), is distributing online advertisements and providing consulting services for companies conducting e-business. ValueCommerce provides a powerful performance-based affiliate marketing platform with 1,631 screened EC sites (advertisers) and 169,470 screened media sites (affiliate partners) *1 It one of Japan’s largest network which delivers over 500 million advertisements per day and reaches up to 38% of the Japanese Internet population. *2

*1 Data provided by ValueCommerce as of June 2006.
*2 Nielsen/NetRatings “Advertisement Distribution data” (Banner Track Custom) June 2006

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