Press Release

Yahoo! JAPAN and ValueCommerce Introduce Affiliate Service for “Yahoo! Blog” & “Yahoo! Geocities”

ValueCommerce Co., Ltd.

Yahoo! JAPAN, run by Yahoo Japan Corporation (Headquarters: Minato-ku, Tokyo, CEO: Masahiro Inoue) and ValueCommerce Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President & CEO: Brian Nelson) launched a privately branded affiliate service tailored to Yahoo! Geocities and Yahoo! Blog users on September 29th. This service is the first full-scale affiliate program for Yahoo! JAPAN.

Through this program, Yahoo! Blog and Yahoo! Geocities subscribers can now become an affiliate partner to promote a wide range of products and services through banner and contextual advertisements on their personal websites. Affiliate partners will earn commission on products they promote on their personal website that result in sales, leads and registrations. Commission will be paid to affiliate partners in the form of Yahoo! Points, set-up by advertisers on the Yahoo! network. Any subscriber to Yahoo! Blog or Yahoo! Geocities with a personal Blog site or website can easily become an affiliate partner.

Affiliate partners can now select and promote banner and contextual advertisements offered on the ValueCommerce affiliate network through the Yahoo! JAPAN and ValueCommerce partnership. In order to become an advertiser, it is necessary to first sign-up as an EC Site (Advertiser) with ValueCommerce. By running an affiliate program, advertisers will gain access to a channel offering considerable reach and sales power (Current number of total registered Yahoo! Japan ID’s: 2,800,000) through Yahoo! Blog and Yahoo! Geocities websites.

By offering an affiliate program on Yahoo! Blog and Yahoo! Geocities, the Yahoo! JAPAN and ValueCommerce partnership aims to expand their customer base and significantly improve customer satisfaction.

Outline of Yahoo! JAPAN and ValueCommerce’s joint efforts to-date

February 28th, 2005 Announcement of capital / corporate tie-up.
May 19th, 2005 Experimental sales promotion activity using ValueCommerce affiliate service technology introduced to Yahoo! Shopping merchants.
July 5th, 2005 Launch of sales promotion activity using ValueCommerce affiliate service technology in Yahoo! Shopping
September 29th, 2005 Affiliate program launches on Yahoo! Blog and Yahoo! Geocities.

[ Yahoo! JAPAN ]
Yahoo! JAPAN, run by Yahoo Japan Corporation (Market: 1st section of TSE. Stock code: 4689. Minato-ku, Tokyo Founded: Jan. 31st, 1996 CEO: Masahiro Inoue), is an internet portal with approximately 42.22 million unique users* per month and 1,199 million page views per day, providing services in the areas of search, online contents/communities, e-commerce and mobile. Yahoo’s global internet network provides services in 25 countries and regions including the US, South American countries, Canada, Europe and Asian countries.
Based on the information published in Nielsen//NetRatings “NetView AMS JP” stating home audience rate as 86.0% and office audience rate as 88.0%, number of internet users from home or office was calculated to be approximately 49,040,000 (NetRatings Japan “Basic Research in Internet “)

[ ValueCommerce ]
Founded in 1996 as one of the first hosting and domain resellers in Japan, ValueCommerce launched Japan’s first ASP Affiliate Marketing platform and service in 1999. Today, ValueCommerce provides E-commerce and online marketing services in 3 major business divisions: 1) Affiliate Marketing, 2) Directory/Search, and 3) Hosting/Infrastructure. For the affiliate marketing business, ValueCommerce is serving one of the largest affiliate marketing networks in Japan delivering over 400 million advertisements per day and reaches up to 50 % of the Japanese Internet population (Nielsen/NetRatings “Advertisement distribution (BTC)”).

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