ValueCommerce Launches new Brand
ValueCommerce Co. Ltd, Japan’s leading Affiliate Marketing service provider, today announced the launch of a new corporate brand and service structure.
The new corporate CI features the ValueCommerce name with a unique joined “mm” followed by a red slash (/), an icon most commonly associated with Internet URL’s and web addresses. The slash also serves as an icon to extend the corporate brand to that of the ValueCommerce service divisions – Affiliate, Hosting and Search. All of which fit flexibly into the new brand design.
ValueCommerce has undertaken the new corporate identity and service structure to reflect the changes and growth in the ValueCommerce business and to simplify communication of what we do. Since acquiring DataStations, a shared hosting company from Mitsubishi Trading in 2003 and the assets of the Looksmart Japan, Japans leading search directory service in 2004, the ValueCommerce service line-up has grown beyond that of the core Affiliate Marketing business, which we pioneered in Japan. The affiliate marketing space has also undergone dramatic growth in Japan over the last two years and combined with these acquisitions has meant that the current brand and structure of the company had to be updated.
The rebranding gives the company a new, professional look that allows us to better reflect our business, approach and service line-up, as well as the agency style approach we have to delivering online sales and marketing services. The flexibility of the “/” in the branding is also very apt in the current business environment and ValueCommerce’s plans for the future, providing a flexible platform for future acquisitions and business expansion.
The new brand was launched today to customers and media, along with the new positioning tagline, “the secret to achieving Internet results”. A play on the fact that because ValueCommerce is a B2B service provider, we operate behind the scenes to help business drive sales and advertising results, yet as a company we remain relatively unknown for many businesses. We are hoping that the new brand and tagline are a big step forward in helping us to change all that.
About ValueCommerce Co., Ltd
Founded in 1996, ValueCommerce has always been focused on introducing innovative Internet technologies to the Japanese market. Headquartered in TokyoJapan, ValueCommerce operate three main business divisions, Affiliate Marketing, Hosting and Search.
The ValueCommerce Affiliate Marketing platform is by far Japan’s largest online marketing and advertising network in terms of advertising volume, reach and sales. Successfully providing sales & marketing solutions to over 1,000 clients and creating revenue streams for over 90,000 partner media across web, email and mobile platforms, ValueCommerce delivers over 330 million advertisements per day and reaches up to 50% of the Japanese Internet population.
On the Hosting side of the business, ValueCommerce currently provides services to over 2,500 companies and provides an OEM wholesale hosting service to large portals and ISP’s.
Within its Search division, ValueCommerce operates and manages Looksmart Japan, an online directory service provided to advertisers and portals. ValueCommerce also provides a range of Search Engine Marketing solutions for agencies, advertisers and ecommerce companies.
ValueCommerce operates a sales, marketing and operations office in TokyoJapan, employing 150 people, with an R & D office in Moscow. To learn more about ValueCommerce, please visit http://www.valuecommerce.com