Press Release

Yahoo! JAPAN and ValueCommerce announce Capital Tie-up and Business Partnership — Yahoo! JAPAN to carry out a Tender Offer Bid for ValueCommerce shares —

ValueCommerce Co., Ltd.

Realus, Inc. (CEO: Mitsuhiro Ide, Minato-ku, Tokyo) and ValueCommerce Co., Ltd. (CEO: Brian Nelson, Bunkyo-ku, Tokyo) jointly launched the industry’s first mobile affiliate service on “Yosoo.net (http://www.yosoo.net)”, which is managed by Realus. This service uses “Dynamic QR Code” technology that is automatically created on PC and identifies each user.

Traditionally, online point program users had to (1) enter their email address to an online point program via a PC, (2) receive the URL of the mobile site via their mobile, and (3) access the URL of the mobile affiliate site to receive their points. Because of this process, the system was troublesome and difficult for users, who also had the inconvenience of having to pay the expense of receiving email.

The new method introduced for Yosoo.net can automatically create QR Code with each member’s identity code embedded (Dynamic QR Code) and display it on a PC, this enables users to directly access the mobile site by just reading the QR Code with their camera-equipped mobile.

As the affiliate market grows, the necessity for navigating PC users to mobile affiliate campaigns has increased. Realus, who manages one of the biggest online advertisement media, Yosoo.net, and ValueCommerce, who manages the leading affiliate network, decided to introduce this easier and expense-free dynamic QR Code service to boost the number of affiliate campaigns and increase the volume of end users.

【Realus, Inc. 】 http://www.realus.co.jp/
Realus, Inc. (Minato-ku, Tokyo, CEO: Mitsuhiro Ide) is a media contents company whose motto is “Making the Internet more enjoyable”. It provides various businesses from planning to development and production with its consistent system. Business Domain: ”Yosoo.net” is a “profitable entertainment” site combining the entertainment section, where user can bet (make a forecast) on all kinds of topics, and the industry’s biggest point program with Kundo Koyama as a supervising editor. It has 650,000 registered users. “Coupon mail” is an email magazine with discount coupons attached. It is a shopping support medium which allows users to get the specified amount of money paid back if they buy products with the attached coupons. Realus’s other business areas include system consulting, marketing research and site building etc.
yosoo.net: http://www.yosoo.net/top.php coupon.mail: http://www.couponmail.jp/

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