Business risks

With respect to the matters described in the securities report, including those pertaining to the status of business and accounting, the Company recognizes the following factors as the main risks that may have a material impact on financial conditions, business performance and cash flows of the Group on a consolidated basis.
This description may contain forward-looking statements on future results and projections. These are based on information available to the Group as of December 31, 2021.

Financial risk Level of impact Possibility of occurrence Related opportunity and risk
(○ Opportunity, ● Risk)
Key initiative
Investment strategy Large Medium
  • Expansion of business domains with M&A and new businesses.
  • Impact of delays in the recovery of the cost of investments and loans in M&A and new businesses, which may be caused by changes in the market or competitive environments, on consolidated results, growth, business expansion, etc.
  • Carefully study and consider synergies with the Group’s existing businesses, business plans, composition of finances, contractual relations, etc. in M&A and investment in new business.
Business model Large Small
  • Differentiation from competitors by expanding original tracking technologies.
  • Difficulty calculating advertising effects due to the restrictions on cookie-based tracking.
  • Conduct surveys on trends in tracking regulations, browser vendors and the World Wide Web Consortium (an organization established to expand the standardization of various types of internet technologies).
  • Develop original tracking technologies and consider workaround measures.
Impact of infectious diseases
Large Small
  • Increase in e-commerce demand mainly due to voluntary restraints on outings.
  • Decrease in the amount of advertisements placed by some industries in the Marketing Solutions Business.
  • Optimization of the performance of employees and management of their health in the remote work environment.
  • Examine the portfolio of customers. Revise and implement customer strategies as necessary.
  • Establish a remote work system, and work on optimizing workstyles and office environments.
  • Periodically monitor the physical and mental health of employees.
Parent company group Large Small
  • Improvement of business performance through synergy effects among the companies of the parent company group.
  • Impact on financial results in the event of competition between the parent group companies with respect to the Group’s businesses, or as a result of the cancelation of collaboration due to changes in the parent companies’ management policies.
  • Damage to minority shareholders’ interest.
  • Facilitate information sharing among the companies of the parent company group.
  • Have the reasonableness of trades between relevant parties discussed and considered by a special committee consisting of outside directors.
Dependence on specific services Large Small
  • High dependence on specific services such as Yahoo! Shopping and PayPay Mall, which will cause impact in the case of suspension of the services, their poor performance, competition of their functions with the Company’s, etc.
  • Consider new businesses which will not depend on those services.
Group governance Medium Medium
  • Improvement of consolidated results through synergies with the Company’s group companies.
  • Degradation in the quality of management of the Group and negative effects on consolidated results due to the lack of governance on the part of the Company’s group companies.
  • Strengthen governance through weekly business reporting, monthly steering committee meetings and quarterly monitoring.
Management of personal information Large Small
  • Leakage of the personal information of users due to intentional attacks/errors of related parties of the Group or the contractor, attacks by a third party with malicious intent, or unforeseen situations.
  • Ensure compliance with operation rules for the maintenance and management of ISMS certification-based security levels.
  • Implement the full-scale security check process.
  • Continued education for employees.
System failure Large Small
  • Disruption of sales data or overcharging due to calculation errors resulting from system malfunctions, specifications and operation errors.
  • Ensure that development processes are reviewed and tests are implemented.
  • Use data with high accuracy.
  • Conduct monitoring periodically.
Business continuation/Response to risks Large Small
  • Difficulty continuing businesses due to the concentration of material resources (servers) and information systems in the event of large-scale natural disasters.
  • Facilitate the decentralization and multiplexing of data centers through the use of multiple cloud services.
  • Consider the possibility of deployment in other areas.
  • Clarify restoration measures to be taken in the case of failures.
Cyber security Large Small
  • Human errors in operations or intentional illegal acts, system failures due to natural disasters, cyberattacks including malware infections or targeted attacks, information leakage, data destruction or alteration, or service suspension due to the vulnerability of systems or products.
  • Establish an organization for system management and operate it continuously.
  • Implement backups periodically.
  • Check information on vulnerability and implement countermeasures.
  • Watch and prevent unauthorized external accesses through cyber attacks.
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